Sofina

Launched under Kao, Sofina is one of Kao's most eye-catching subsidiaries with a beauty philosophy believing that there is no one-size-fits-all solution in skin care and cosmetics. It is a Japanese powerhouse label that aims to pamper and protect women's skin since debuting locally in 1982 dedicating to help address different skin concerns.

Most known for its bestselling Sofina Primavista, this makeup base is able to conceal large pores, dull skin tone, pigmentation and rough skin texture with a long-lasting, oil-control formula that repels and solidifies sebum.