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B Project: Clean, Gentle Vegan Care from Head to Toe

B Project: Clean, Gentle Vegan Care from Head to Toe

Enthusiasm for vegan skincare has been spreading like wildfire in the K-beauty scene, with more and more vegan Korean brands on the rise. Through cruelty-free formulas made with organic plant-based extracts, vegan brands provide pure, gentle and natural care for both us and our planet.

With an emphasis on respecting animals’ rights and welfare, vegan skincare bases itself on two core principles – “free of animal-derived ingredients” and “free of animal testing” (i.e., cruelty-free). By avoiding animal or animal-derived ingredients, vegan skincare brands make an effort to protect our non-human friends.

B Project is no exception. The Korean brand manufactures skincare and personal care products that have not undergone any animal testing, nourishing skin with pristine ingredients free from potentially harmful irritants to evoke your own unique and natural beauty.
 
With the meaning of “begin” plus “project”, the brand’s name symbolizes the beginning of a sustainable and healthy lifestyle beauty.

Hair Care Collection

B Project Stay Hair Deep Cleansing Shampoo 500ml
Highly acclaimed as the Korean version of Aveda, this salon-grade shampoo clarifies the scalp while tackling hair loss with a nutritious formula of hydrolyzed plant extracts and plant-based protein. It cleanses hair while stripping old dead skin cells from the scalp and improving thinning hair.

B Project Stay Fresh Cooling Shampoo 500ml
Keep your scalp clean and fresh for 24 hours straight with this deep cleansing shampoo! Combining salicylic acid (BHA) with patented sebum control botanicals, B Project’s cooling shampoo instantly purges your scalp of impurities and accumulated grease, preventing oily strands and keeping your roots light and airy. The low-irritation hypoallergenic formula is gentle on oily scalps and sensitive scalps alike.

B Project Stay Hair Water Treatment 400ml
This water-texture treatment tackles damaged hair, dry sensitive scalp, and hair loss in one go. Imbued with a range of Korea-derived plant extracts and skin-friendly scalp-care ingredients, it revitalizes dry scalps and damaged hair in just 5 seconds.

B Project Stay Hair Recover Treatment Oil 80ml
Coconut oil has great hair affinity and keeps hair moisturized and glossy all day long. This hair oil provides lasting nourishment with coconut oil as well as 14 kinds of natural proteins derived from seeds and grains to repair split ends and smooth frayed hair cuticles. Also equipped with heat protection and anti-static protection, it offers all-rounded defense against hair dryer heat and weather conditions.

B Project Stay Hair Scalp Intensive Ampoule 100ml
A heated scalp can lead to widened pores, which can aggravate hair loss. B Project combats this problem with a soothing scalp ampoule blended with patented cooling ingredients while replenishing nutrients for the scalp with protein to strengthen the scalp and hair from the roots.

Skin Care Collection

Enriched with Canadian glacial clay, this cleansing foam absorbs excess sebum, pore waste and fine dust like a magnet. Canadian glacial clay contains over 40 kinds of nutrients and minerals, with a rich addition of hydrating and soothing ingredients to nurture while cleansing. Leaving the skin smooth and dewy without stripping, this cleansing foam is suitable for oily skin troubled by widened pores.

This powerfully calming aloe cream doesn’t just use any aloe vera – it’s made with Cape Aloe, which boasts soothing properties 4 times more powerful than regular aloe vera. Madecassoside adds a further boost to the cream’s calming powers, while 11 kinds of hyaluronic acids and ceramides help amp up its hydrating abilities for 24-hour-long hydration even on very dry skin.

A wash-off mask made with 3 types of clays to securely latch on to excess sebum and impurities, improving blackheads and comedones in just 3 minutes. Containing natural skin soothers such as Heartleaf and Centella Asiatica extracts, as well as moisturizing factors, it’s good on oily skin with pore concerns.

The unique whipped cream formula of this overnight mask continuously supplies brightening ingredients deep into your skin as you rest, providing intensive night time care with spot-fading, brightening, and skin tone-evening effects. Use before bed and wake up to a healthy, radiant complexion.

These small yet powerful toner pads combine 4 functions in one – they moisturize, exfoliate, care for pores, and help to smooth your skin texture. The patented camellia extract in its formula is rich in tannin and has an excellent tightening effect on stretched pores. Simply wipe lightly to care for widened pores.

Made with 100% pure vegan cotton certified by the Korean Vegan Certification Institute. Cleansing and moisturizing at the same time, these cleansing pads take away residual makeup and fine dust with a quick wipe while filling the skin with abundant hydration thanks to a formula of hyaluronic acid of 8 different molecular weights and various moisturizing factors.

Beauty Collection

Containing over 10 kinds of plant ingredients, this reef safe sunscreen is a moisturizing ampoule in a tube: not only does it offer strong UV defense, but it also instantly cools skin down with a calming effect. Plant-based collagen provides antioxidant properties and restores skin elasticity weakened by UV damage.

The mildest of mild vegan cushions, B Project’s Stay Relaxed cushion features a low-irritation child-safe formula for mothers to use with reassurance. Formulated with the gentlest ingredients, it instantly corrects skin tone and brightens dullness while keeping skin moisturized.

A lightweight vegan cushion boasting triple functions of UV protection, brightening and wrinkle care. Imbued with non-animal-derived hyaluronic acid and an array of botanicals, it keeps your skin hydrated with powerful moisture-locking power.

Personal Care Collection

Wash away the day’s exhaustion and odor with this refreshing yet gentle formula of Alaskan glacial water and rich natural moisturizing factors. Boasting hydrating powers on par with facial skincare, this body wash leaves your skin moist, smooth and floral.

Rich in essential fatty acids, this body oil keeps skin soft and hydrated with fast-absorbing coconut oil and avocado oil, improving dry, rough patches and cracks while also caring for pregnancy stretch marks.

Improving fine lines with a new type of easily absorbed vegan collagen, this rolling cream is geared with a unique stainless steel roller made with SUS304 premium metal to smoothly massage cream into your neck and other wrinkle-prone areas, keeping your skin nourished and lifted.

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