Face serums are pinpoint functional products designed to combat specific skin concerns. Serums often contain a higher concentration of active ingredients compared to toners, creams or lotion and seep through the skin rapidly to intensively replenish essential nutrients, making them the most crucial step of your skincare regime.
To choose a serum that works for your skin, you should first work out your skin type and what your skin needs. In general, dry skin types can go for hydrating serums, while oily and acne-prone skin types suit serums containing acid-type ingredients. Mature skin types can consider anti-aging serums comprising collagen and antioxidants; as for sensitive skin, look for serums with simple, low-irritation formulas consisting of soothing and calming ingredients.
Hydrating Face Serums
Some common ingredients that point to a serum’s hydrating ability include hyaluronic acids, ceramides, glycerin and NMF (natural moisturizing factors). These hydrating factors quickly instill moisture into dehydrated skin and alleviate dryness-induced discomfort, dullness and fine lines.
A booster ampoule used right after facewash. 90% of the ampoule’s watery non-sticky formula comprises Centella Asiatica and hyaluronic acid blended in an optimum ratio. Feel your skin soak up the moisturizing additives like a sponge, instantly hydrated and relieved, and your natural barrier strengthened with each use.
The viral Reedle Shot often found sold out at Olive Young stores in South Korea, with accumulative sales having surpassed 3.3 million units! It promotes your skin’s absorption of active ingredients to improve metabolism and revitalize your skin, with an anti-aging and anti-wrinkle effect. The Reedle Shot comes in varying levels of intensity, from 50 to 1000, and with different functional ingredients, including collagen, cica and hydrating hyaluronic acid, to suit different needs and conditions.
This birch serum moisturizes and locks water in your skin in 3 steps: it opens up your skin’s moisture pathways with glyceryl glucoside, injects moisture and boosts retention with birch sap, then forms a moisture-locking barrier with hyaluronic acid to prevent water loss.
Brightening Face Serums
Vitamin C, arbutin and niacinamide are some common components you may find on the ingredients list of a brightening serum. They help to reduce hyperpigmentation and fade dark spots and dullness, perfect for those concerned about blemishes and an uneven skin tone. See your complexion growing more and more radiant from regular usage over time!
This niacinamide serum fades blemishes and breakout scars with a highly concentrated formula of 15% niacinamide and zinc PCA, a zinc derivative. It also controls sebum production and evens out your skin tone to instantly improve not just your complexion but also skin texture.
An intensively brightening vitamin C serum that consists of 74% jeju yuzu extract, which is rich in vitamin C, and triple brightening ingredients: 5% niacinamide, bisabolol, and 3-O-ethyl ascorbic acid (a vitamin C derivative). Also exfoliates and smooths rough skin for improved skin texture.
Targeting concerns such as dullness, dark spots, acne scars, and hyperpigmentation, this serum can brighten and even out your skin tone through the double brightening ingredients of niacinamide and arbutin. Also fades blemishes and soothes the redness on irritated skin.
Soothing Face Serums
Soothing serums mainly calm red, irritated and sensitized skin and usually features natural calming botanicals such as heartleaf and Centella Asiatica (cica). They’re not only for sensitive skin, though; with restorative and barrier-strengthening effects, they’re equally as effective on normal skin types.
This ANUA serum is enriched with a generous 80% heartleaf extract content, the highest concentration in the brand’s heartleaf line. Delivering skin soothers into your skin in a nourishing yet non-sticky texture, this serum penetrates your skin effortlessly to quickly soothe and restore sensitized skin. Cassia Obtusifolia Seed Extract as an anti-inflammatory and antioxidant botanical also helps to relieve redness and improve rough skin texture.
This cica serum features a minimalistic formula of 100% cica extract, with no other potentially irritating unnecessary ingredients, nourishing irritated skin with just one core ingredient. It doesn’t just temporarily relieve redness – expect visible and lasting change to your skin over time as you stick with this serum.
Green tea is a renowned antioxidant; when working in tandem with Panthenol and Mugwort in this calming formula, its soothing and moisturizing effects are further enhanced. This serum facilitates skin metabolism and repairs photodamaged skin with powerful calming abilities.
Pore Minimizing Face Serums
Serums for pore concerns often involve exfoliation by using acid-based chemical exfoliators such as alpha-hydroxy acids (AHAs) and beta-hydroxy acid (BHAs) like salicylic acids to gently melt away dead skin cells on the skin’s surface. Removing impurities and old skin cells helps to regulate the skin’s metabolism and water-oil balance for smoother skin.
An upgraded version of the Medicube Pore Serum with pore-tightening botanicals and sebum control effects, effectively clearing blackheads and pore waste and minimizing pores. On the other hand, it’s also imbued with moisturizing ingredients to restore a healthy water-oil balance.
A bestselling anti-aging and pore minimizing serum that has topped Olive Young rankings, the centrepiece of its formula being the excellent antioxidant “Tomatidine”, extracted from green tomatoes. Helps to tighten pores, slow down skin aging and lift sagging skin for improved elasticity and texture.
This numbuzin serum is formulated with two luxury department store-grade ingredients – 42% bifida ferment lysate and 21% galactomyces ferment filtrate. It absorbs deeply to brighten dull, rough skin and smooth bumpy textures, all while keeping potential irritation from fermented ingredients to a minimum.
Anti-Aging Face Serums
Many anti-aging serums are loaded with antioxidants like vitamin C, vitamin E and Polyphenol to protect the skin against free radicals and slow down skin aging. Collagen and hydrating factors are also common additions to anti-aging formulas, as they can improve skin elasticity and moisture to reduce wrinkles and other signs of aging.
Formulated with 71.77% high-concentration nutrient-rich Noni Extract to intensively hydrate, soothe and energize your skin – exactly why this holy grail is known to keep skin radiant and healthy even after staying up all night.
Retinol, a form of vitamin A, works with the milder Bakuchiol in this anti-aging serum to encourage collagen production, boost skin elasticity and minimize wrinkles. The low molecular hyaluronic acid and 4 types of plant-based soothers in its formula means it’s also gentle and safe on sensitive skin.
This intensive serum boasts a multifunctional formula that combines vitamin C derivatives with bakuchiol, allowing you to enjoy brightening, anti-oxidizing, collagen boosting and wrinkle-fading effects all in one product. The potent ingredients are stabilized and gentle to avoid causing any stinging sensation.