In 2024, Pretties HK introduced a wide range of Korean skincare and beauty brands to our store. Those that have shone as repeated purchases not only include global Olive Young hits like Anua, Round Lab and Abib, but also a niche selection of brands privy to Koreans, including Purito, Ginger6, Haruharu Wonder – not to mention other European, American, and Japanese brands.
As an end-of-year look-back, we've compiled for you a list of 2024 best-selling items here at Pretties HK, many of which have enjoyed countless repeats. Let's review this hot list!
Skincare Category
Personal Care Category
Skincare Category
At the top of the board is the viral overnight collagen mask known as a must-have before a date! Containing ultra-low molecular collagen and the “miracle ingredient” Galactomyces, the Biodance collagen mask delivers deep nourishment and injects hydration and elasticity deep into your skin. Tackles pore problems, improves skin elasticity and smooths wrinkles and fine lines.
This sheet mask is designed to shrink pores with a unique tingling sensation. Enriched with premium fermented ingredients found in the department store "miracle serum", which works in tandem pore-tightening complex to intensively moisturise while improving skin texture. Enjoy smoother skin and finer, less visible pores after use!
The viral Reedle Shot often found sold out at Olive Young stores in South Korea, with accumulative sales having surpassed 3.3 million units! It promotes your skin’s absorption of active ingredients to improve metabolism and revitalize your skin, with an anti-aging and anti-wrinkle effect. The Reedle Shot comes in varying levels of intensity, from 50 to 1000, and with different functional ingredients, including collagen, cica and hydrating hyaluronic acid, to suit different needs and conditions.
The unique netless vegan hydrogel texture of this sheet mask has none of the irritating feel of traditional mask sheets – perfect for sensitive skin types. It's formulated with high-purity hyaluronic acid extracted from sedum, tightly adhering to your skin to effectively hydrate. Vitamin C also helps to brighten your complexion and promote collagen growth.
The refreshing and grease-free texture of this moisturiser is a godsend for oily skin types. Featuring a combination of oil-absorbing microparticles and proprietary sebum-regulating ingredients, it helps to suppress oil secretion, regulate the skin's water-oil balance, and keep skin matte and fresh all day long.
This face oil targets dry, dehydrated mature skin with a formula rich in plant-based essential oils and botanicals, among which natural sea fennel extracts – also known as "retinol of the sea" – help to combat skin aging, smooth fine lines, and brighten dull skin tone.
A bestselling anti-aging and pore minimising serum that has topped Olive Young rankings, the centrepiece of its formula being the excellent antioxidant “Tomatidine”, extracted from green tomatoes. Helps to tighten pores, slow down skin aging and lift sagging skin for improved elasticity and texture.
This collagen serum is high in milk collagen content, which quickly penetrates 4mm deep into your skin to improve density and elasticity for a plump texture and radiant complexion. Indulge in Korean-style glass skin aesthetic treatment with just one shot and fill your skin with collagen from top to bottom.
Niacinamide, one of the main ingredients of this serum, effectively reduces sebum secretion, improves pores and smooths the skin. Zinc, on the other hand, helps to combat acne, making this serum an ideal choice for oily and acne-prone skin.
A long-time regular of top spots on Olive Young Rankings, this TikTok-viral sunscreen not only boasts high UVprotection of SPF 50+ and PA + + + +, but also a nutritious formula of birch sap rich in amino acids and minerals. It moisturises while protecting your skin against photodamage, leaving a hydrated dewy finish.
Ginseng and Retinal, the aldehyde form of vitamin A, form the basis of this formula designed for eye-area fine lines caused by aging. Working with saponins, glycerin and niacinamide, it brightens and reduces wrinkles while rapidly hydrating.
Ever wondered about the secret behind the fair, flawless of Korean girls? ilso's deep cleaning anti-blackhead set might just be the answer. This set offers quick blackhead care in just two steps: soften and dissolve blackheads with the Super Melting Sebum Softener, then remove the surfaced sebum and blackheads with ilso's bestselling Deep Clean Master. The Softener is imbued with skin-softening enzymes and soothing additives for non-irritating pore care.
You might just be one Holy Hyssop Serum 30 away from the fair flawless complexions of Korean girls! Using French hyssop and niacinamide to infuse rich nutrients into the skin, this serum effectively reduces spots, improves pigmentation, and evens out the skin tone for a healthy and bright complexion.
Gently softens and exfoliates with salicylic acid without breaking your skin's natural barrier. Concocted with 3 types of ceramides to hydrate while cleansing and keep skin moisturised with a comfortable, non-stripping wash.
Personal Care Category
A medicinal shampoo with antifungal ingredients that helps inhibit the growth of bacteria which cause dandruff and itching. Anti-inflammatory ingredients are also added for a calming effect and to prevent dandruff and itching. Its mildly acidic formula of amino acid-based cleansing ingredients helps to soothe scalp eczema.
This easy no-rinse formula repairs hair damaged by bleaching and dyeing in just 4 minutes, restoring strength, softness, smoothness and elasticity to your strands.
Functional body wash for acne-prone skin. Exfoliates and removes excess sebum with niacinamide and salicylic acid. The mild low-irritation formula is developed against acne-causing bacteria, effectively relieving inflammation and improving acne problems.
Want to keep your hair colour vibrant and like-new long after your trip to the salon? This shampoo works with unique brightening mechanics that enhance the shine of the hair while slowing down discoloration after dyeing and repairing coarse damaged hair.
Colouring shampoo for bleached gray-violet hair. The purple dye is locked into the thick foam to effectively and evenly penetrate the hair, suppressing yellowing tones. Powerfully tones and locks hair colouring for bleached hair, enabling a more lasting effect.
This gentle hair growth formula contains a highly concentrated botanical mix of Pea Sprout and Larix Bark combined with a blend of Peptides to effectively stimulate production of hair cells, rejuvenate hair follicles and reduce hair loss, perfect for anyone with thinning or hair loss.