Dr. Althea: Korean Clinical Skincare Backed by Wonyoung
A new, perhaps unexpected – but not unfamiliar – face has appeared on Dr. Althea's Instagram profile. Gen Z 'It Girl' Jang Wonyoung from the girl group IVE is the new brand ambassador of this Korean vegan skincare brand, best known for its blemish-relieving cream.
Wonyoung's reputation spans from K-pop, to brand endorsements, to her meticulous appearance and stage-centre aura. Her partnership with Dr. Althea reveals a more natural and behind-the-scenes side of her beauty rituals, presenting a fresh departure from designer brand photoshoots and spotlight glam that has nonetheless created a buzz in – and beyond – the Korean beauty scene.
Korean Clean Beauty Brand Dr. Althea
Heralded for its clinical-grade, dermatologist-tested formulas, Dr. Althea was established by Evelyn Lee based on the founder's own skin concerns and experience. 'Dr.' in its name testifies to the rigorous research and clinical testing that backs its formulas, while 'Althea', a Greek name meaning 'healer', embodies the skin's self-restoring and healing abilities.
Harnessing the power of nature, Dr. Althea is committed to repairing with hypoallergenic formulas and plant-derived ingredients. The brand's gentle, soothing formulas have quickly become daily care staples for sensitive skin, amassing global popularity.
IVE's Jang Wonyoung, as the new global ambassador of Dr. Althea, resonates with the Gen Z trends of clean beauty, self-care, and wellness. Recent videos posted by Dr. Althea features Wonyoung's naturally glowing glass skin in quiet, everyday moments, epitomising prevalent beliefs of 'self-confidence from within'.
Perhaps to Wonyoung, beauty isn't just about glitter-flecked eyes or flawless foundation, but the true radiance of what lies beneath. This also illuminates Dr. Althea's brand philosophy – 'when skin heals, you bloom'.
Dr. Althea dedicates its clinically developed products to skin trouble like irritation and breakouts. Gentle ingredients and minimalist formulas promise safety even on sensitive and acne-prone skin and explain the brand's global boom. Dr. Althea's skincare might not have the 'wow factor' of instantly smoothed or bright skin – but its healing effects on your skin barrier, and long-term impact on skin health, can be proven by time.
Dr. Althea Popular Skincare Picks｜Dr. Althea 345 Relief Cream
Viral all over Instagram and TikTok, the soothing and blemish-fading 345 Cream has sold over 20 million units thanks to its worldwide popularity. Its formula of 3 blemish relief ingredients, 4 nourishing ingredients and 5 soothing ingredients gives it the iconic name '345'.
Concocted with skin soothers like Heartleaf and Centella Asiatica, Dr.Althea's 345 Relief Cream alleviates breakout aftermath and calms sensitive skin. It strengthens your natural barrier not only to improve moisture retention, but also help ward off acne scars and blemishes. More moisture in your skin means higher stability and defence against external aggressors, as well as better skin health overall. Light and smoothly spreadable, it's prime texture for oily, acne-prone skin.
Dr. Althea Popular Skincare Picks｜Dr. Althea 345 Cream Mask
Dr. Althea's hero 345 Cream – in mask form! Delivering skin soothers in a snugly adhering vegan cellulose mask sheet, this mask maximises the absorption of skin-loving ingredients more so than the cream. It works equal wonders as the cream on red marks, flare-ups, and blemishes, leaving skin restored and hydrated. It's a must-try for fans of the brand's iconic 345 cream.
Dr. Althea Popular Skincare Picks｜Dr. Althea 345 Relief Cream Mist
An essence and cream 2-in-1, Dr. Althea’s 345 Relief Cream Mist hydrates and soothes with a dual-layer formula. The moisturising power of the cream layer nourishes without stifling, while the ultra-fine, lightweight water essence layer soothes for balanced hydration. Keep skin moisturised whenever you want, on top of makeup or as skincare on the go!
Dr. Althea Popular Skincare Picks｜Dr. Althea 15% Calamine Spot Powder
This pink powder offers soothing, anti-inflammatory, and astringent properties with zinc oxide and ferric oxide, targeting spots and breakouts. Blending 15% calamine powder and a variety of soothing botanicals, this bottle works on flare-ups and swelling caused by a compromised barrier, while controlling oil production. Its calming benefits also apply to bug bites and mosquito stings. Each bottle comes with a silicone stick for you to apply the powder to areas of concern, then rinse once dry or on the next morning.
Dr. Althea Popular Skincare Picks｜Dr. Althea Melaclear Cream
TXA tranexamic acid, niacinamide, and alpha-arbutin – three brightening powerhouses assemble in this sensitive-skin friendly cream that targets dark spots and hyperpigmentation. The illuminating formula is also infused with ceramides to not only leave your complexion brighter, but also your barrier stronger and your skin nourished. Layer on thick before bed as a sleeping mask to ward off sallow tones and wake up with clear, radiant skin!
Dr. Althea Popular Skincare Picks｜Dr. Althea Reju 5000 PDRN Relif Cream
Dr. Althea has debuted its take on the viral trend of PDRN skincare – but it's not salmon sperm. Formulated instead with biome PDRN, this vegan version provides spa-grade restoring effects also with high-concentration panthenol. Forget the clinic – you can now tackle sagging, fine lines, dullness, and pores right from your vanity. It's the ultimate pain-free hack to achieving that viral, glass-smooth 'baby skin' look that defines the Jang Wonyoung aesthetic.
The cream's Dermatest seal and approval for sale in Korean pharmacies also back its gentle, hypoallergenic nature. Even with sensitive skin, you can enjoy the perks of PDRN without the needles.
Dr. Althea Popular Skincare Picks｜Dr. Althea Retinol Flat Iron Eye Roller
A retinol eye cream is a must-have for dewy under-eyes and a bright, wide-awake look. Dr.Althea's eye cream delivers high-performance anti-aging care with not just retinol but also bakuchiol – double the ingredients, double the plumping effect! If you’re chasing that viral #Wonyoungism glow, this retinol eye cream is an instant lift for tired under-eyes.
Centella asiatica is added to counter the 'retinol scaries' and minimise irritation, meaning this tested and certified formula is safe on sensitive skin. We love the metallic gua sha roller tip, too – it’s like a mini cryo-facial that de-puffs and drains lymphatic fluid while you apply your actives.
Dr. Althea Popular Skincare Picks｜Dr. Althea Aqua Marine Jelly Mist
This naturally blue-tinted mist hydrates with 10% deep sea water, vegan PDRN, and other skin-loving soothers. Each spritz coats skin with a fine, PDRN-infused mist that forms a dewy, moisture-locking veil to leave skin quenched and glowing. Use as a daily moisturising spray on the go, as well as before or after makeup – the super fine texture keeps your makeup smooth and undisturbed while tackling cakey dryness.
Dr. Althea Popular Skincare Picks｜Dr. Althea Vitamin C Boosting Serum
If you're new to Vitamin C serums, Dr.Althea's Vitamin C Boosting Serum is a great choice for beginners. Rich in a slew of antioxidants in addition to vitamin C – including seabuckthorn water of 63% high concentration as well as niacinamide – this serum helps to even out skin tone and reduce spots. Features a light, watery texture that layers on weightlessly and sits comfortably even on oily skin.
Dr. Althea Popular Skincare Picks｜Dr. Althea Pure Grinding Cleansing Balm
This cleansing balm comes in an innovative grinding design that ensures the balm inside stays fresh and clean. Whether you're looking to remove sunscreen or a full face, simply twist to get the perfect amount of cleanser out. Loaded with nourishing plant extracts like grape seed oil and tea seed oil, it delivers a gentle yet deep cleanse powerful enough for waterproof makeup. The addition of centella asiatica keeps skin soft, soothed, and not stripped after each cleanse.